Kobe Bryant is "The Black Mamba" Directed by Robert Rodriguez

Nike continues to grow more and more creative with their ad campaign's. A few months back we featured the "Boom Campaign Commercial" starring Rick Ross which was pretty fresh. However, it pails in comparison to the Robert Rodriguez directed "The Black Mamba" featuring Kobe Bryant. The first trailer from this campaign features the 70's style cinematic visuals Rodriguez has popularized with numerous films, the latest being "Machete" (a few actors from the film actually appear in this clip). Check out Kobe (rockin' his custom Nike Destroyer jacket) in his latest endeavor with longtime collaborator Nike Sportswear.

-D. Griff