We are FINALLY getting an H&M in Texas! Dallas will be the first city to house the affordable yet chic fashion retailer in late 2010 or early 2011. Along with expanding their reach to the south, H&M is also branching out into film. To promote their newest collaboration for the Fall/Winter 2010 line with influential fashion brand Lanvin, H&M and director Mike Figgis put together a short film to showcase the new goods. This approach to promotion is becoming more and more prominent in the fashion and music industry. Creativity is the name of the game.