Sunday, November 7, 2010

Film: Lanvin Love H&M Fall/Winter 2010

We are FINALLY getting an H&M in Texas! Dallas will be the first city to house the affordable yet chic fashion retailer in late 2010 or early 2011. Along with expanding their reach to the south, H&M is also branching out into film. To promote their newest collaboration for the Fall/Winter 2010 line with influential fashion brand Lanvin, H&M and director Mike Figgis put together a short film to showcase the new goods. This approach to promotion is becoming more and more prominent in the fashion and music industry. Creativity is the name of the game.

-D. Griff

No comments:

Post a Comment